When aluminum manufacturer Alcan purchased a mining company that mines bauxite, a key input in aluminum production, it was pursuing which corporate strategy?

Question

Quizplus · Accepted Answer

Alcan's purchase of a mining company that mines bauxite, a key input in aluminum production, represents backward vertical integration, as the company is acquiring a supplier in its supply chain to control the costs and quality of the input materials used in its production process.

When Aluminum Manufacturer Alcan Purchased a Mining Company That Mines