Appliance maker Maytag states that its products are so reliable that its customers may never need a service call. For nearly 40 years, it has promoted this claim in advertisements featuring the legendary "Lonely Maytag Repairman." Which of the following is the primary source of Maytag's competitive advantage?

Question

Quizplus · Accepted Answer

Maytag's claim of having reliable products and promoting it through its "Lonely Maytag Repairman" advertisements is an example of differentiation, as they are positioning themselves as a brand with superior quality and low maintenance requirements compared to their competitors.

Appliance Maker Maytag States That Its Products Are So Reliable