Expectancy theory recognizes that different individuals value different rewards and therefore exert effort in relation to the perceived rewards.

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Expectancy theory states that individuals will act in a certain way based on how much they believe their efforts will lead to a certain level of performance, and how much they value the rewards associated with that performance. Therefore, individuals will prioritize and exert effort in pursuit of rewards that they perceive as being more valuable to them.

Expectancy Theory Recognizes That Different Individuals Value Different Rewards and Therefore