Many companies manage _____ in an effort to garner favorable publicity for themselves and their products.

Question

Quizplus · Accepted Answer

Public relations is the process of managing communication between a company and its stakeholders, with the goal of promoting a positive image and building beneficial relationships. This includes media relations, community relations, crisis management and other strategies aimed at enhancing a company's reputation and credibility. Advertising and personal selling involve more direct and targeted communications with customers, while coupon distribution is a promotional tactic aimed at generating sales rather than enhancing reputation. Therefore, A is the best choice.

Many Companies Manage _____ in an Effort to Garner Favorable