Swarez Construction Corp. is a nationwide builder of small business buildings. To understand the nature of supply and demand for its products, management would conduct a _____ study.
A) microeconomic
B) macroeconomic
C) business-to-business
D) geographical

Question

Quizplus · Accepted Answer

A microeconomic study focuses on the behavior of individual consumers and producers in a specific market, which is relevant for Swarez Construction Corp. as they are analyzing the supply and demand for their small business buildings. A macroeconomic study would be broader and focus on national or international trends, which may not provide the specific information needed for Swarez Construction Corp.'s business decisions. Business-to-business and geographical studies may be components of a microeconomic study, but they are not the overarching focus.