An organization's value proposition is based on
A) managerial preferences and organizational capabilities
B) competitive pressures and organizational response
C) customer appeal and competitive differentiation
D) consumer demand and technological solutions

Question

Quizplus · Accepted Answer

An organization's value proposition is based on customer appeal, which involves meeting the needs, wants, and preferences of its target market. Competitive differentiation is also a critical component of a value proposition, which sets the company apart from its competitors and positions the company as the best choice for customers. Therefore, choice C is the correct answer. Managerial preferences and organizational capabilities (choice A) may influence the value proposition, but the focus should be on meeting customer needs. Competitive pressures and organizational response (choice B) are important factors that may shape the value proposition, but they are not the root of it. Consumer demand and technological solutions (choice D) are important considerations, but they are not the only factors in developing a value proposition.

An Organization's Value Proposition Is Based on