A good mission statement is one that
A) is brief and readily measured
B) challenges the organization
C) appeals to the shareholders
D) is easy to implement

Question

Quizplus · Accepted Answer

A good mission statement should challenge and inspire the organization to achieve its goals and purpose. It should provide guidance and direction for decision-making, and should be meaningful and relevant to stakeholders, including employees, customers, and investors. The statement should be clear, concise, and easy to communicate, but it should also be ambitious and reflect the core values and aspirations of the organization. Simply being brief, measurable, appealing to shareholders, or easy to implement does not necessarily make it a good mission statement.

A Good Mission Statement Is One That