Small companies like Cervélo Cycles can be highly successful international marketers if they carefully carve out a niche.

Question

Quizplus · Accepted Answer

Small companies can succeed in international marketing by focusing on a specific niche, building a strong brand, and developing targeted marketing strategies. Cervélo Cycles, for example, has been successful in the high-end cycling market by developing innovative products and utilizing strategic partnerships with professional cycling teams.

Small Companies Like Cervélo Cycles Can Be Highly Successful International