Deciding which markets to enter is the first major decision in international marketing.

Name: Deciding which markets to enter is the first major decision in international marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The first major decision in international marketing is whether to go international at all by assessing the company's readiness and the market's potential. Deciding which markets to enter comes after the decision to internationalize has been made.

Deciding Which Markets to Enter Is the First Major Decision