To maximize the toothpaste market in China,Crest needs to convince more Chinese citizens to brush their teeth.Which of the following would Crest be most likely to use to accomplish this?
A) Product adaptation
B) Straight product extension
C) Communication adaptation
D) Standardized global marketing
E) Product invention

Question

To maximize the toothpaste market in China,Crest needs to convince more Chinese citizens to brush their teeth.Which of the following would Crest be most likely to use to accomplish this?
A)	Product adaptation
B)	Straight product extension
C)	Communication adaptation
D)	Standardized global marketing
E)	Product invention

Quizplus · Accepted Answer

Communication adaptation is the most likely strategy Crest would use to convince more Chinese citizens to brush their teeth. This involves modifying the marketing message to suit the local culture and consumer behavior, without changing the product itself. It's about educating and persuading the target audience about the benefits of brushing their teeth, which is essential when trying to increase market penetration in a country where this habit is not already established.

To Maximize the Toothpaste Market in China,Crest Needs to Convince