Kellogg ads in North America promote the taste and nutrition of Kellogg's cereals versus competitors' brands.In France,where consumers drink little milk and eat little for breakfast,Kellogg's ads must convince consumers that cereals are a tasty and healthful breakfast.Kellogg is following what type of marketing strategy?

Question

Quizplus · Accepted Answer

Kellogg is adapting its communication strategy to fit the cultural habits and preferences of consumers in different markets, rather than changing the product itself. This approach is known as communication adaptation.

Kellogg Ads in North America Promote the Taste and Nutrition