The goal of a "red ocean strategy" is to make competition irrelevant.

Name: The goal of a "red ocean strategy" is to make competition irrelevant.
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The goal of a "blue ocean strategy" is to make competition irrelevant by creating new market space that is uncontested. The term "red ocean strategy" refers to a business competing in an existing market space with other players, which is a more traditional approach to competition.

The Goal of a "Red Ocean Strategy" Is to Make