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A/an ________ Point of View Tends to Be Wider in Scope

Question 53

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A/an ________ point of view tends to be wider in scope than those that sell the same product to the same basic target.From this perspective,Binney & Smith,maker of Crayola crayons,would include competition from all firms making recreational and educational products for children rather than just other makers of crayons and children's drawing supplies.

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