Gary Hirshberg of Stonyfield Farm yogurt company stated that "companies can do better with less advertising,less marketing research,more guerrilla marketing,and more acting from the gut." At this point,Hirshberg was following which marketing strategy?
A) Formulated marketing
B) Dntrepreneurial marketing
C) Innovative marketing
D) Exponential marketing
E) Intrepreneurial marketing

Question

Gary Hirshberg of Stonyfield Farm yogurt company stated that "companies can do better with less advertising,less marketing research,more guerrilla marketing,and more acting from the gut." At this point,Hirshberg was following which marketing strategy?
A)	Formulated marketing
B)	Dntrepreneurial marketing
C)	Innovative marketing
D)	Exponential marketing
E)	Intrepreneurial marketing

Quizplus · Accepted Answer

Hirshberg's approach aligns with entrepreneurial marketing, which emphasizes innovative, flexible, and opportunistic strategies often characterized by limited budgets and a focus on direct engagement and guerrilla marketing tactics.

Gary Hirshberg of Stonyfield Farm Yogurt Company Stated That "Companies