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Jennifer Uses Databases for Understanding Her Customers

Question 47

Multiple Choice

Jennifer uses databases for understanding her customers.How does database marketing benefit her consumers?


A) Companies make name-brand products and images readily available to customers.
B) Customers receive faster and more reliable service from companies.
C) Customers receive better prices on products and services that they need.
D) Companies match customer needs and interests with products and services.
E) Customers receive instant credit from more companies.

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