Fiona Lambrech is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries.Fiona wants to reach a select market of individuals who have recently donated to international charities.Which of the following types of direct marketing will Fiona most likely use?

Question

Quizplus · Accepted Answer

Direct-mail marketing is the most suitable option for reaching a select market of individuals who have recently donated to international charities. It allows for targeted communication by sending personalized messages to individuals based on their donation history, ensuring that the message reaches those most likely to be interested in the cause.

Fiona Lambrech Is the Marketing Director of a Charity That