What does the term viral marketing mean?
A) It is another term for online privacy.
B) It is another term for online security.
C) It refers to problems associated with computer viruses.
D) It refers to word-of-mouth marketing that occurs online.
E) It refers to negative publicity associated with company blogs.

Question

What does the term viral marketing mean?
A)	It is another term for online privacy.
B)	It is another term for online security.
C)	It refers to problems associated with computer viruses.
D)	It refers to word-of-mouth marketing that occurs online.
E)	It refers to negative publicity associated with company blogs.

Quizplus · Accepted Answer

Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It often relies on word of mouth or online sharing, hence the term "viral."

What Does the Term Viral Marketing Mean