After selecting a sweater on the Lands' End website,Kelly Oldham filled out the required customer and credit card information.A box with a checkmark inside was next to the following statement: "Yes,I would like to receive promotional information via email from Lands' End." The statement suggests that Lands' End is using which of the following marketing tools?
A) Spam
B) Phishing
C) Catalogue marketing
D) Niche marketing
E) Permission-based email marketing

Question

After selecting a sweater on the Lands' End website,Kelly Oldham filled out the required customer and credit card information.A box with a checkmark inside was next to the following statement: "Yes,I would like to receive promotional information via email from Lands' End." The statement suggests that Lands' End is using which of the following marketing tools?
A)	Spam
B)	Phishing
C)	Catalogue marketing
D)	Niche marketing
E)	Permission-based email marketing

Quizplus · Accepted Answer

The statement indicates that Lands' End is asking for the customer's consent to send promotional information via email, which is a characteristic of permission-based email marketing. This approach respects the customer's choice and privacy, differentiating it from unsolicited spam or deceptive phishing tactics.

After Selecting a Sweater on the Lands' End Website,Kelly Oldham