At Deck Decor,a manufacturer of outdoor furniture and accessories,the marketing and sales force objectives are to grow relationships with existing customers and to acquire new business.Which of the following compensation plans should management establish to encourage the sales force to pursue both of these objectives?

Question

Quizplus · Accepted Answer

Option E, "Salary plus commission plus bonus for new accounts," is the best choice because it provides a base salary to ensure stability, a commission to motivate ongoing sales efforts with existing customers, and a bonus for acquiring new accounts, directly aligning with both objectives of growing relationships with existing customers and acquiring new business.

At Deck Decor,a Manufacturer of Outdoor Furniture and Accessories,the Marketing