Building good relations with the company's various publics by obtaining favourable publicity,building a good corporate image,and handling or heading off unfavourable rumours,stories,and events is another major mass-promotion tool.

Question

Quizplus · Accepted Answer

Building good relations with various publics and obtaining favourable publicity helps in promoting a company's image and is a major mass-promotion tool.

Building Good Relations with the Company's Various Publics by Obtaining