U-Frame-It is a small company that has hired a local ad agency to put together an advertising campaign.Which of the following questions should be answered first?
A) What percentage of the budget should be for U-Frame-It radio ads?
B) Which type of media vehicle is most appropriate for U-Frame-It ads?
C) What are the communication and sales objectives of U-Frame-It?
D) How does U-Frame-It's competition advertise?
E) What is the demographic of U-Frame-It's customer base?

Question

U-Frame-It is a small company that has hired a local ad agency to put together an advertising campaign.Which of the following questions should be answered first?
A)	What percentage of the budget should be for U-Frame-It radio ads?
B)	Which type of media vehicle is most appropriate for U-Frame-It ads?
C)	What are the communication and sales objectives of U-Frame-It?
D)	How does U-Frame-It's competition advertise?
E)	What is the demographic of U-Frame-It's customer base?

Quizplus · Accepted Answer

Understanding the communication and sales objectives is crucial as it guides the overall strategy and ensures that the advertising campaign aligns with the company's goals.

U-Frame-It Is a Small Company That Has Hired a Local