Viewing time,combined,is increasing for the Internet,video on demand,and DVRs (digital video recorders),resulting in which of the following problems for marketers?
A) Consumers are watching less television.
B) Consumers have more choices about what to watch or not watch.
C) Audiences are less interested in media consumption.
D) Consumers cannot focus on specific messages due to advertising clutter.
E) Television advertising is becoming more expensive.

Question

Viewing time,combined,is increasing for the Internet,video on demand,and DVRs (digital video recorders),resulting in which of the following problems for marketers?
A)	Consumers are watching less television.
B)	Consumers have more choices about what to watch or not watch.
C)	Audiences are less interested in media consumption.
D)	Consumers cannot focus on specific messages due to advertising clutter.
E)	Television advertising is becoming more expensive.

Quizplus · Accepted Answer

The increase in viewing time across various platforms like the Internet, video on demand, and DVRs gives consumers more control over what they watch, leading to more choices about content consumption. This diversification challenges marketers to capture attention across fragmented media landscapes.

Viewing Time,combined,is Increasing for the Internet,video on Demand,and DVRs (Digital