What is the primary question that must be asked by an advertiser before deciding to run a commercial during the Super Bowl?
A) Will the commercial deliver a high return on advertising investment?
B) What will be the reach of the commercial?
C) What will be the production costs of the commercial?
D) Does our product match the demographics of the viewing audience?
E) Will the commercial generate enough buzz to justify the cost?

Question

What is the primary question that must be asked by an advertiser before deciding to run a commercial during the Super Bowl?
A)	Will the commercial deliver a high return on advertising investment?
B)	What will be the reach of the commercial?
C)	What will be the production costs of the commercial?
D)	Does our product match the demographics of the viewing audience?
E)	Will the commercial generate enough buzz to justify the cost?

Quizplus · Accepted Answer

The primary question that must be asked by an advertiser before deciding to run a commercial during the Super Bowl is whether the commercial will deliver a high return on advertising investment (ROI). The Super Bowl is one of the most expensive advertising events of the year, so it is important to make sure that the commercial will generate enough revenue to justify the cost.

What Is the Primary Question That Must Be Asked by an Advertiser