In an attempt to set the company apart from its competitors,United Parcel Service has its employees wear brown uniforms and drive brown trucks.What type of public relations tool is UPS using?
A) Buzz marketing
B) Corporate logos
C) Corporate identity materials
D) Product publicity
E) Public service materials

Question

In an attempt to set the company apart from its competitors,United Parcel Service has its employees wear brown uniforms and drive brown trucks.What type of public relations tool is UPS using?
A)	Buzz marketing
B)	Corporate logos
C)	Corporate identity materials
D)	Product publicity
E)	Public service materials

Quizplus · Accepted Answer

UPS is using corporate identity materials, which include all visual aspects of a company's presence, such as uniforms and vehicle designs, to create a recognizable and cohesive image that sets it apart from competitors.

In an Attempt to Set the Company Apart from Its