North American firms spend up to three times as much on personal selling as they do on advertising.

Name: North American firms spend up to three times as much on personal selling as they do on advertising.
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Question

Quizplus · Accepted Answer

This statement is true. According to studies, some North American firms spend up to three times more on personal selling than they do on advertising, particularly in industries such as pharmaceuticals, financial services, and industrial products.

North American Firms Spend Up to Three Times as Much