Business-to-business companies usually pull more,putting more of their funds into advertising,followed by sales promotion,personal selling,and then PR.

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Business-to-business companies typically allocate more of their budget to personal selling, followed by sales promotion, with advertising and PR receiving a smaller portion of the budget. Personal selling is more effective in B2B contexts due to the complexity and high value of transactions.

Business-To-Business Companies Usually Pull More,putting More of Their Funds into Advertising,followed