A newspaper article announced that VoiceStream Wireless,the nation's sixth-largest wireless carrier,was changing its name to T-Mobile and that to begin the makeover process it had replaced spokesperson Jamie Lee Curtis with Catherine Zeta-Jones.Which element of the promotion mix is being described in this example?

Question

Quizplus · Accepted Answer

This example describes public relations, as it involves managing the public image and perception of the company through media announcements and spokesperson changes, rather than direct advertising, sales promotion, personal selling, or product changes.

A Newspaper Article Announced That VoiceStream Wireless,the Nation's Sixth-Largest Wireless