Coca-Cola licensing bottlers (wholesalers)in various markets who buy Coca-Cola syrup concentrate and then bottle and sell the finished product to retailers in local markets is an example of the service-firm-sponsored retail franchise system.

Question

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This is an example of a manufacturer-sponsored wholesaler franchise system, where the manufacturer (Coca-Cola) licenses wholesalers (bottlers) to produce and distribute its product.

Coca-Cola Licensing Bottlers (Wholesalers)in Various Markets Who Buy Coca-Cola Syrup