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In Designing Its Marketing Channel,Chairs for Every Occasion Has Moved

Question 26

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In designing its marketing channel,Chairs for Every Occasion has moved from a make-and-sell view of its business,which focused on productive inputs and factory capacity as a starting point for marketing planning,to a sense-and respond view,which begins instead with the needs of target customers.With this new view,Chairs for Every Occasion is developing its ________.

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