Which type of distribution is used when the producer wants more than one but fewer than all of the intermediaries who are willing to carry its products?
A) Exclusive
B) Selective
C) Intensive
D) Administered
E) Corporate

Question

Which type of distribution is used when the producer wants more than one but fewer than all of the intermediaries who are willing to carry its products?
A)	Exclusive
B)	Selective
C)	Intensive
D)	Administered
E)	Corporate

Quizplus · Accepted Answer

Selective distribution is used when a producer wants to have more than one but not all willing intermediaries to carry its products. This approach allows the producer to choose intermediaries that align with the product's image and target market, providing a balance between too wide and too narrow distribution.

Which Type of Distribution Is Used When the Producer Wants