Blair Housewares wants to add new lines of products to its 46-store chain.Managers are correct in believing that the purpose of idea generation is to create a few ideas and that the purpose of succeeding stages is to increase that number.

Question

Quizplus · Accepted Answer

The statement is incorrect. The purpose of the idea generation stage is to generate as many ideas as possible, and the purpose of the succeeding stages is to evaluate and select the best ideas.

Blair Housewares Wants to Add New Lines of Products to Its