Product classes have the longest life cycles-the sales of many product classes stay in the mature stage for a long time.

Question

Quizplus · Accepted Answer

Product classes often have longer life cycles than individual products, as the overall demand for the product category may remain relatively stable for an extended period. This means that sales can stay in the mature stage for an extended period, especially if there are few innovations or changes within the category that would lead to a shift in the market.

Product Classes Have the Longest Life Cycles-The Sales of Many