During which stage of new-product development will management most likely estimate minimum and maximum sales to assess the range of risk in launching a new product?
A) Concept testing
B) Marketing strategy development
C) Business analysis
D) Product development
E) Test-marketing

Question

During which stage of new-product development will management most likely estimate minimum and maximum sales to assess the range of risk in launching a new product?
A)	Concept testing
B)	Marketing strategy development
C)	Business analysis
D)	Product development
E)	Test-marketing

Quizplus · Accepted Answer

During the business analysis stage, management assesses the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives. This includes estimating minimum and maximum sales to understand the range of risk associated with launching the new product.

During Which Stage of New-Product Development Will Management Most Likely