Which of the following costs is most likely associated with the commercialization stage of new-product development?
A) Building or renting a manufacturing facility
B) Paying groups of target customers for product feedback
C) Determining the product's planned price, distribution, and marketing budget
D) Developing a prototype of the product
E) Identifying target markets

Question

Which of the following costs is most likely associated with the commercialization stage of new-product development?
A)	Building or renting a manufacturing facility
B)	Paying groups of target customers for product feedback
C)	Determining the product's planned price, distribution, and marketing budget
D)	Developing a prototype of the product
E)	Identifying target markets

Quizplus · Accepted Answer

Building or renting a manufacturing facility is most closely associated with the commercialization stage of new-product development, as this is when the product is being prepared for market launch, requiring the capacity to produce at scale.

Which of the Following Costs Is Most Likely Associated with the Commercialization