Helene Curtis began to market shampoo for normal hair.In an attempt to increase profits and use excess market capacity,Helene Curtis then marketed shampoo for oily hair and colour-treated hair.This is an example of ________.
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Q87: The major product line decision involves _.
Q88: Which of the following is an example
Q89: Through _,the service firm trains and motivates
Q90: The _ of the product mix refers
Q91: _ means that services cannot be seen,tasted,felt,heard,or
Q93: An alternative to product line stretching is
Q94: _ means that the quality of services
Q95: When a company lengthens its product line
Q96: A _ is a group of products
Q97: _ means that services cannot be stored
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