Research about and planning for loyalty status as a segmentation approach is generally not useful or practical for most firms.

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Loyalty status as a segmentation approach can be useful for firms, especially those with high customer retention or frequent purchase behavior. By identifying and targeting loyal customers, firms can increase customer lifetime value and strengthen brand loyalty. However, the practicality of this approach depends on the availability of data and resources for tracking and analyzing customer behavior. For some firms, other segmentation approaches such as demographics or psychographics may be more feasible and effective.

Research About and Planning for Loyalty Status as a Segmentation