By going after the whole market instead of segments,companies can deliver just the right value proposition to each segment served and capture more value in return.

Question

Quizplus · Accepted Answer

By going after the whole market, companies are not tailoring their value proposition to specific segments, which could lead to a mismatch between what the customer wants and what the company is offering. This could result in the company losing potential customers or not capturing as much value in return as they could by catering to specific segments.

By Going After the Whole Market Instead of Segments,companies Can