Firms that practise channel differentiation gain competitive advantage through the way they design their channel's coverage,expertise,and performance.

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Channel differentiation refers to the practice of designing channels that offer unique value to customers. By creating channels that have superior coverage, expertise, and performance, firms can gain a competitive advantage over rivals who offer more generic channels. As such, channel differentiation is an important strategy for firms looking to stay ahead of the competition.

Firms That Practise Channel Differentiation Gain Competitive Advantage Through the Way