Which of the following statements illustrates why stereotypes should be avoided when using age and life cycle segmentation?
A) Old women love to shop; young women love it more!
B) Most 10-year-old boys are mischievous.
C) Some 70-year-olds use wheelchairs; others play tennis.
D) The majority of 20-year-olds have to work.
E) Most couples start families when they are in their twenties.

Question

Which of the following statements illustrates why stereotypes should be avoided when using age and life cycle segmentation?
A)	Old women love to shop; young women love it more!
B)	Most 10-year-old boys are mischievous.
C)	Some 70-year-olds use wheelchairs; others play tennis.
D)	The majority of 20-year-olds have to work.
E)	Most couples start families when they are in their twenties.

Quizplus · Accepted Answer

Stereotypes should be avoided because they oversimplify and generalize behaviors or characteristics of groups, ignoring individual differences. Statement C highlights that people of the same age group can have vastly different lifestyles and capabilities, thus illustrating the importance of avoiding stereotypes in age and life cycle segmentation.

Which of the Following Statements Illustrates Why Stereotypes Should Be