BMW allows customers to design their own vehicle from a set of options at BMW's website.What is this called?
A) Differentiation
B) Undifferentiation
C) Concentration
D) Mass customization
E) Localization

Question

BMW allows customers to design their own vehicle from a set of options at BMW's website.What is this called?
A)	Differentiation
B)	Undifferentiation
C)	Concentration
D)	Mass customization
E)	Localization

Quizplus · Accepted Answer

Mass customization refers to the ability of a company to produce goods and services to meet individual customer's needs with near mass production efficiency, which is what BMW offers by allowing customers to design their own vehicles from a set of options.

BMW Allows Customers to Design Their Own Vehicle from a Set