Business buyer behaviour refers to the buying behaviour of organizations that buy goods and services for use in the production of other products and services that are sold,rented,or supplied to others.

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Business buyer behaviour specifically pertains to organizations that buy goods and services for their own use, or to incorporate into their own products or services. This is in contrast to consumer buyer behaviour, which pertains to individuals and their choices when purchasing products for personal use or consumption.

Business Buyer Behaviour Refers to the Buying Behaviour of Organizations