In business buying decisions,the role of emotion is negligible in comparison to the role of reason.

Question

Quizplus · Accepted Answer

While reason does play a significant role in business buying decisions, multiple studies have shown that emotion also plays an important role. Emotions such as trust, likability, and brand affinity can influence a buyer's decision-making process. Additionally, emotional appeals in marketing and advertising can be effective in persuading buyers to choose a particular product or service.

In Business Buying Decisions,the Role of Emotion Is Negligible in Comparison