Which of the following is true about consumer marketers in comparison to business marketers?
A) They deal with far fewer but far larger buyers.
B) They deal with far more but far smaller buyers.
C) They deal with a more elastic market.
D) They deal with fewer demands in fluctuation.
E) They deal with the same decision buying process.

Question

Which of the following is true about consumer marketers in comparison to business marketers?
A)	They deal with far fewer but far larger buyers.
B)	They deal with far more but far smaller buyers.
C)	They deal with a more elastic market.
D)	They deal with fewer demands in fluctuation.
E)	They deal with the same decision buying process.

Quizplus · Accepted Answer

Consumer marketers typically deal with a much larger number of buyers compared to business marketers, but each of these buyers usually purchases smaller quantities.

Which of the Following Is True About Consumer Marketers in Comparison