Which of the following statements about buying centres is true?
A) The buying centre is like a standing committee.
B) The buying centre roles are specified on the organizational chart.
C) The typical buying centre has five employees, one to assume each of the buying centre's roles.
D) An individual's role in the buying centre does not change.
E) The buying centre may involve informal participants who are not obvious to sellers.

Question

Which of the following statements about buying centres is true?
A)	The buying centre is like a standing committee.
B)	The buying centre roles are specified on the organizational chart.
C)	The typical buying centre has five employees, one to assume each of the buying centre's roles.
D)	An individual's role in the buying centre does not change.
E)	The buying centre may involve informal participants who are not obvious to sellers.

Quizplus · Accepted Answer

The buying centre concept in organizational buying behavior includes both formal and informal participants. These participants may not be officially designated or visible to sellers, reflecting the dynamic and sometimes informal nature of organizational purchasing decisions.

Which of the Following Statements About Buying Centres Is True