Worthington Farm raises chickens.For years,it has used wooden coops for hauling its poultry to market.When Bob Worthington went to reuse some of his coops,he noticed many of them could not be sufficiently cleaned for reuse and needed to be replaced.Worthington was at which stage of the business buying process when he decided to replace his old coops?

Question

Quizplus · Accepted Answer

Bob Worthington recognized that his current coops could not be sufficiently cleaned for reuse, indicating a problem that needed to be addressed, which is the essence of the problem recognition stage in the business buying process.

Worthington Farm Raises Chickens