In what type of buying situation would a seller most likely send only a catalogue to the buyer during the proposal solicitation stage of the business buying process?
A) New task
B) Modified rebuy
C) Straight rebuy
D) Solution selling
E) Independent task

Question

In what type of buying situation would a seller most likely send only a catalogue to the buyer during the proposal solicitation stage of the business buying process?
A)	New task
B)	Modified rebuy
C)	Straight rebuy
D)	Solution selling
E)	Independent task

Quizplus · Accepted Answer

In a straight rebuy situation, the buyer is making a routine purchase of a product or service they have bought before. Since the requirements are well understood and there is little need for additional information or negotiation, sending a catalogue is often sufficient for the buyer to make a decision.

In What Type of Buying Situation Would a Seller Most