Cultural factors exert a broad and deep influence on consumer behaviour.

Question

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Cultural factors such as values, beliefs, customs, and traditions shape the way consumers think, feel, and act. These factors can influence their preferences for certain products or services, as well as their purchasing decisions, brand loyalty, and communication styles. Therefore, cultural sensitivity and understanding are essential for marketers to create effective marketing strategies and build strong relationships with consumers from different cultural backgrounds.

Cultural Factors Exert a Broad and Deep Influence on Consumer