Lexus works to keep customers happy after each sale,aiming to delight the customer in order to gain a customer for life.In this pursuit,Lexus is focused on which step of the buyer decision process?
A) Need recognition
B) Information search
C) Evaluation of alternatives
D) Purchase decision
E) Postpurchase behaviour

Question

Lexus works to keep customers happy after each sale,aiming to delight the customer in order to gain a customer for life.In this pursuit,Lexus is focused on which step of the buyer decision process?
A)	Need recognition
B)	Information search
C)	Evaluation of alternatives
D)	Purchase decision
E)	Postpurchase behaviour

Quizplus · Accepted Answer

Lexus's focus on keeping customers happy after each sale to gain a customer for life aligns with the postpurchase behavior step of the buyer decision process. This step involves activities and experiences after the purchase, including customer satisfaction and loyalty efforts.

Lexus Works to Keep Customers Happy After Each Sale,aiming to Delight