Generally,the consumer's purchase decision will be to buy the most preferred brand,but two factors can come between the purchase intention and the purchase decision.Which of the following is one of these factors?
A) Postpurchase behaviour
B) Attitude of others
C) Cognitive dissonance
D) Alternative evaluation
E) New product adoption

Question

Generally,the consumer's purchase decision will be to buy the most preferred brand,but two factors can come between the purchase intention and the purchase decision.Which of the following is one of these factors?
A)	Postpurchase behaviour
B)	Attitude of others
C)	Cognitive dissonance
D)	Alternative evaluation
E)	New product adoption

Quizplus · Accepted Answer

The attitude of others can significantly influence a consumer's purchase decision, even if they initially intend to buy their most preferred brand. This factor includes opinions, advice, or social pressure from friends, family, or social media influencers.

Generally,the Consumer's Purchase Decision Will Be to Buy the Most