According to the text,online research now accounts for about 50 percent of all survey research done in the United States.
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Q30: Ideally,a sample should be representative so that
Q31: Big companies have now appointed chief privacy
Q32: The questionnaire is by far the most
Q33: As response rates for traditional survey approaches
Q34: Online marketing research is collecting secondary data
Q36: Despite the data glut that marketing managers
Q39: Fresh understandings of customers and the marketplace
Q40: Secondary data provide a good starting point
Q101: Interpretation of market research data should be
Q130: Because secondary data provide good starting points
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